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Housing Authority of the City of Hartford, Pennrose, LLC and The Cloud Company Announce Renaming of Westbrook Village

April 27, 2020

The Housing Authority of the City of Hartford (HACH), Pennrose, LLC, and The Cloud Company, LLC announced today that the Westbrook Village Revitalization will be named Village at Park River when the new community opens this summer. The name reflects the community’s proximity to Park River that flows on the western edge of the property.

Phase I of Village at Park River will include 75 new units, 80 percent of which will be set aside for households with incomes up to 60 percent of the Area Median Income (AMI). The remaining 20 percent will be rented at market rate. The second phase that is already under construction will include an additional 60 units, 75 percent of which will be set aside for households with incomes up to 60 percent of the AMI; 25% will be rented at market rate.

“This project has always been about more than replacing outdated affordable housing,” said Annette Sanderson, executive director of the Housing Authority of the City of Hartford. “It’s been about creating a vibrant new community where residents can live, shop and do business. This new name celebrates that rebirth and new sense of place.”

A mixed-use commercial component of the revitalization is planned for an approximately 10-acre section at the southern edge of the 40-acre site bordering Albany Avenue. Commercial tenants envisioned for that portion of the project include a pharmacy, restaurant, retail stores and an office and/or programmatic academic space for the University of Hartford. Additional space is earmarked for office and/or residential use. JDA Development Co is a partner in the development of the commercial space.

“Pennrose is proud to be involved in this partnership that will transform outdated housing,” said Charlie Adams, regional vice president for Pennrose. “We look forward to this summer when we will welcome the first residents to their new homes in a newly revitalized community.”

“We are excited to be a part of the development team that is transforming, the place where I grew up, Westbrook Village,” said Sanford Cloud, chairman & CEO of The Cloud Company. “This new gateway community will enhance the area with over 400 mixed income housing units and a vibrant retail/commercial center, including a new name—Village at Park River.

In addition to the new community name, the development team is in the process of naming two of the roads to honor those who played important roles in the history of the property.